Showing posts with label commercial photography. Show all posts
Showing posts with label commercial photography. Show all posts

Saturday, October 19, 2013

How to shoot food in the wild*

*and not be an obnoxious pest to those around you
In the early 'oughts there was a photo sharing program, social media in its infancy if you will, that had a lower case "t" as its logo. I was an early adapter and for the life of me I just don't remember its name.  When they went out of business I got everything copied that I had shared on a DVD. 2 of them...most of it came from a low res cell phone and/or my Che-ez snap .2 megapixel toy camera.  It was fun and the lessons learned with those tools and food I took with me as I advanced through an iPhone.

Food photography, especially in a restaurant I was doing long before the foodies started and actually ruined it in a lot of places.  What?  Haven't you seen those pretentious snots with portable mini-lights and tripods for their cameras yet, wait you will.  Worse is the obnoxious bright flashes.  Seriously, its a pain and ruins it for the rest of us.  Like me that started doing it before the turn of the century before those dreadful hipsters and instagram showed up.

Why do I do it? Lots of reasons, primary is like to get cheffy and try and recreate the memorable meals just as I had them in some 5 star joint in 'Vegas or L.A.  Its a rolling recipe book of ideas and that picture brings back everything so I can recreate.  Also I do my own plates and later blog it over at frazgo feasting making it possible for my followers to recreate my recipes to a "T".  The cell phone, especially in its infancy was such a primitive tool that it lent a wonderful impressionistic capture that adds to the romance of the dish.  Lastly, this vast library is used for blogging all over the place and those of my food will be used in a "bloggers cook book" something that I've been toiling on for a while.

Enough of why I do it, how about some tips to do it up right.

  • Turn the Flash OFF Seriously its an annoyance to other diners and it doesn't add anything to your final image.  It actually degrades the results but washing out too much, no modeling and certainly no depth of saturation.  Rest your arms on the edge of the table to steady yourself for the long exposure. 
  • Rotate the Plate  Its all got a good angle, rotate a bit so you get the best angle of you meal. That wink of tomato or cheese says a lot about the time the chef put into composing the plate.
  • Photo at the Pass Through  Yes, ask if you can photo your plate in the kitchen before it goes out, you'd be surprised how many places will actually accommodate you.
  • Get Up Close and Personal  Really fill the frame with the plate or the entree.  Make it big and important.  A nice table setting, well do that before food arrives if you must.  
  • Clean up the Plate  Give it a quick once over and move any stray items. Mop up any unusual drips, or turn the plate to hide them.  A messy plate will turn off the viewers.
These are pretty self explanatory.  Shooting food isn't some bit magical bag of tricks, yes commercial photographers are guilty of it.  Back in my early years I was guilty of it until I realized that the restaurant I was shooting spent a lot of time already choosing props, adjusting lighting etc., so why bother reinventing the wheel. Fresh out of college at SIU-C I had the pleasure of freelancing the restaurants for Las Vegan Magazine and learned to do just that after a couple of exhausting location shoots. Take advantage of what they provided and work with it.  Your results will show it. Your results will be better for it.

Monday, September 09, 2013

Life instuctions

I play an online game called Snapcious.  Its played with your iPhone or Andoid with the Snapcious App.  Its pretty simple to play.  Winning is about bragging rights and not much more.  You open the app, search the missions  and shoot, post and you are done.  It even gives you the option to post to other social media sights like facebook, twitter, flickr, pinterest etc.,.

One of the missions this week is "life instructions".  I thought about doing something cheeky, then opted to go with verbalizing my thoughts and snapping a pic of the screen.  There you go, my 5 points to having a happy life.

Ont the topic of life, been busy of late.  Did a commercial shoot for a realtor friend of mine who was in a bind.  Was quite pleased with the results.  I did flash and natural light, the latter is far more artsy in my not so humble...  The link to see what they chose HERE.  A sample of my favorites :


I've also been busy with SoCalAutoBlog and blogging.la of late.  Both keep me busy with adventures and photo ops.  I mean cars and Los Angeles does it get much better for adventures?

I also did a fun commercial shoot for a website that a friend of mine is doing the marketing work for its new web site.  Citadel Exploration is the companies name.  My mission was to make oil wells look pretty.  I did quite well. The shoot encompassed 2 days of shooting.  The first was a complete and utter wash out, literally as it poured buckets on us.  Who knew it rained heavy in SoCal in spring!  The camera got really wet and I wound up having to shoot the second day all in manual mode as the metering somehow lost its ability to control shutter speed.  Argh...at least I knew how to go old school exposure calculating from ASA (now we call it ISO but that's a whole different story) the shutter/f-stop calculations for zone and pulled it all off.

The big bonus in this?  Well I got a new camera.  An EOS 60D that I'm just now getting the hang of using in manual mode.  The old EOS 20D is gonna get fixed then be a spare/backup as it still produces stunning images at 8 mega pixels which is more than enough for real estate and commercial shoots that will be web based.  Big stuff..the 60D will rule as it can go easily 4 FEET by 6 FEET!

The commercial stuff is fun and it pays the bills...the art stuff nourishes the soul.  Its all good, now I need to go create some art.